Tuesday, October 27, 2015

Changing Target Market?

Have you noticed the new yogurt commercials targeted to athletic men, or guys wanting more protein for muscle-building? Yogurt used to be marketed to mostly women, for low-fat or digestive reasons. Lately, they have been expanding their target market! Interesting! Let's see if you think it will work!

Oikos commercial. Click here!

Article about Dannon OIkos yogurt

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