BRANDING

First, think of you favorite brand.  What is their logo and slogan? (look it up) How do they try to appeal to their target market?  Does the "look" of their advertisement catch the attention of their potential customers?

What is Branding?

• The Image and Characteristics you want your business to be perceived as.  Think of TARGET.  How are they perceived based on their ads, logo, etc...?  Does it work to appeal to a certain type of customer?

Branding is one of the most important aspects of any business.  An effective brand strategy gives you a major edge in increasingly competitive markets.  It helps you stand out from similar businesses.

•Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and how people perceive you to be.

•The foundation of your brand is your LOGO. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

JONES SODA activity

(yes, you get to drink some PB&J Jones Soda AFTER our activity)

1. Have you tried this soda before?

2. Look at their website.  Who do you think their target market is, based on their image?

http://www.jonessoda.com/

3.  Let's confirm who THEY SAY their target market is, based on their annual report.

Click here and read the section called "Building Our Brand" (page 3 of report, page 11 of whole document)

You may also find the history interesting, page 1 of the report (page 9 of the whole document)

4.  Do you think they successfully reach their target market?  Why or why not? Note that they are not trying to appeal to everyone! 

5.  How would the photo gallery competition create more "buy-in" from their customers?

6.  Would you be daring enough to try the Turkey and Mashed Potatoes soda at Thanksgiving?