What goes on your Business Plan Powerpoint?

• Title slide--Business Name and Owners
• Slogan and Logo--how did you decide on these?  What do they represent? Show images
• Overview of the Business--How did you come up with the idea?  Was there a change of plan?
• Business Concept:  Goals and Objectives.  Be specific. Was your goal to make $25 net profit?  Was it to donate $50 to a specific good cause?
• Who was your Target Market?
• Market Research-- how did it impact decisions? (1 form for 5/6 grades, 2 forms for 7/8)
• Advertisement:  Show picture of advertisement.  Did you do a lunchtime announcement?  Where did you advertise? 
• Start-up Costs? What were they?  Where did you get the money?  Show exact amounts based on receipts or calculations
• Gross Profit and Net Profit.  Be specific.  What were your best sellers?
• Cost of Goods per unit (show the math)
• 7/8 ONLY:  Profit Margin (show the math)
• 7/8 ONLY:  How much would you pay in sales tax, if you were a real business? (Gross Profit x .075)
• Contract/ Division of Labor
• SWOT Analysis of your business (strengths, weaknesses, opportunities, threats)
• Where will you donate and why?
• What You Learned and would do differently
• 
  

Extra Notes:

PRACTICE SPEAKING AHEAD OF TIME.  DIVIDE THE SLIDES AMONG BUSINESS OWNERS.  WINNERS HAVE ALWAYS BEEN GOOD PRESENTERS.

• Your presentation will last five minutes.  Practice ahead of time, or you may be cut off.
• I don't care how many slides you use, but you need all this information in there.
• You will be speaking through the presentation.  You can use "key words" on your slides instead of typing up paragraphs.  This makes it easier for the viewer.

Get Ready to do Market Research!!

What Types of Market Research are there?  

          SURVEYS:  A set of questions designed to find out information about the Target Market's interest.  This helps the business owner make wise decisions about which products to sell  and how to market.  Surveys can be on paper, digitally sent (email), or even asked in person or over the phone.  

          FOCUS GROUPS:  A group of people are brought together to answer questions or to have a discussion, which can provide direction for the business idea.  Answers are usually more personal than a survey.  Usually videotaped or recorded in some way

        

          PERSONAL INTERVIEWS:  Unstructured, open-ended questions (not “yes or no” questions) are asked in person.  This is especially helpful in determining why a particular product is not doing well.  

OBSERVATION:   How do people really act?  What do they really want? Watching people's behavior tells you a lot!   Individual responses to surveys and focus groups are sometimes different than people’s actual behavior. When you observe consumers in action, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ usage habits and shopping patterns.  (for example, on surveys, parents say they want to buy healthy cereals.  But, in fact, data shows that more parents still buy the sugary cereals).

FIELD TRIALS:   SAMPLES!  Businesses can offer samples of their product to evaluate response.  Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product changes, adjust prices, or improve packaging.  (HOW COULD YOU DO THIS AT WCS?)

BUSINESS PLAN POWERPOINT

• Title slide--Business Name and Owners
• Slogan and Logo--how did you decide on these?  What do they represent? Show images
• Overview of the Business--How did you come up with the idea?  Was there a change of plan?
• Business Concept:  Goals and Objectives.  Be specific. Was your goal to make $25 net profit?  Was it to donate $50 to a specific good cause?
• Who was your Target Market?
• Market Research-- how did it impact decisions? (1 form for 5/6 grades, 2 forms for 7/8)
• Advertisement:  Show picture of advertisement.  Did you do a lunchtime announcement?  Where did you advertise? 
• Start-up Costs? What were they?  Where did you get the money?  Show exact amounts based on receipts or calculations
• Gross Profit and Net Profit.  Be specific.  What were your best sellers?
• Cost of Goods per unit (show the math)
• 7/8 ONLY:  Profit Margin (show the math)
• 7/8 ONLY:  How much would you pay in sales tax, if you were a real business? (Gross Profit x .075)
• Contract/ Division of Labor
• SWOT Analysis of your business (strengths, weaknesses, opportunities, threats)
• Where will you donate and why?
• What You Learned and would do differently
• 
  

Extra Notes:

PRACTICE SPEAKING AHEAD OF TIME.  DIVIDE THE SLIDES AMONG BUSINESS OWNERS.  WINNERS HAVE ALWAYS BEEN GOOD PRESENTERS.

• Your presentation will last five minutes.  Practice ahead of time, or you may be cut off.
• I don't care how many slides you use, but you need all this information in there.
• You will be speaking through the presentation.  You can use "key words" on your slides instead of typing up paragraphs.  This makes it easier for the viewer.

ADVERTISING ON CAMPUS

Guidelines for Advertising around Campus:

•  Ads must be approved by teacher.  We check for spelling, grammar, etc...and make sure all the elements are on the Ad.
• Food sales Ads go up one week before event.  Workshop or Party event Ads need to be up 2 weeks in advance.  This is for your success. 
• Ads can only be placed on whiteboards in middle school.  Stairwells and bulletin board in LS are fine, if you talk to the secretary first.  You can create a monitor slide, which your teacher will forward to the correct people.
• Only use sticky tack on painted walls.  On brick walls, you can use tape, since it leaves less of a mark.
• Lunchtime "commercials" are an option, but must receive prior approval from Dean Dokken (MS) or Mrs. Eubank (LS). You also must get permission from teacher if you are leaving a class to make the lunchtime announcement.  You cannot say, "Mrs. Brake says I need to..."  If they say no, then you cannot do it. 
• Advertisement poster or monitor slide must contain:

1. Name of Business
2. Logo
3. Slogan
4. WHAT the business is selling (the product or service)
5. Contact Information
6. Date and Time
7. Location
8. Cost
9. Must contain this phrase, for purposes of business office:      "This is an Entrepreneurship class business.  10% of the net profit will go to (fill in name of donation center you chose)"

Five Types of Market Research

What Types of Market Research are there?  

          SURVEYS:  A set of questions designed to find out information about the Target Market's interest.  This helps the business owner make wise decisions about which products to sell  and how to market.  Surveys can be on paper, digitally sent (email), or even asked in person or over the phone.  

          FOCUS GROUPS:  A group of people are brought together to answer questions or to have a discussion, which can provide direction for the business idea.  Answers are usually more personal than a survey.  Usually videotaped or recorded in some way

        

          PERSONAL INTERVIEWS:  Unstructured, open-ended questions (not “yes or no” questions) are asked in person.  This is especially helpful in determining why a particular product is not doing well.  

OBSERVATION:   How do people really act?  What do they really want? Watching people's behavior tells you a lot!   Individual responses to surveys and focus groups are sometimes different than people’s actual behavior. When you observe consumers in action, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ usage habits and shopping patterns.  (for example, on surveys, parents say they want to buy healthy cereals.  But, in fact, data shows that more parents still buy the sugary cereals).

FIELD TRIALS:   SAMPLES!  Businesses can offer samples of their product to evaluate response.  Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product changes, adjust prices, or improve packaging.  (HOW COULD YOU DO THIS AT WCS?)